Spectrum Graphics Sponsors Cycling – Team MSL is Born!

We recently had a lot of fun designing the new kit for Team MSL. MSL are a client of Spectrum’s and they wanted to get a new Canberra based cycling team together.

We created a striking and flattering ensemble for men and women – and for all shapes and sizes – from ‘sprinters’ to ‘climbers’. The kit needed to stand out in the peleton [a bunch of cyclists riding together], as well as carry through MSL’s business branding.

Amongst his other elite level sporting achievements, Jerome [MSL’s Big Croissant] was a professional cyclist in France [he’s calling his hiatus a 16 year taper!] and is now one of Australia’s leading strength and conditioning coaches. Jerome wanted to put a team together that was an interesting mix of experienced cyclists and a gaggle of ‘newbies’. With his passion for cycling, this as a way of introducing this exciting sport to an array of women and men from a variety of other sports backgrounds. This has proved such a success that Team MSL is currently leading a local race series. Great work Jerome!

These pics are from a recent team trip to Peppers Graigieburn Bowral and shows off the team in the new kit, as well as a glimpse of the MSL van we recently developed the graphics for.