BC VIP Cycle Kit

SG has just finished creating cycling kit for Canberra’s ‘Bike Culture’. The BC crew wanted a kit hat stands out in the peloton and at the cafe for their VIP customers and sponsors.

We developed an ensemble around their new look business branding that suits both men and women of various shapes and sizes.

The client LOVES their new gear and more importantly, their customers gave them great feedback at a recent launch of the new shop!  We’re now addressing signage, and other communication collateral they will need. Stay tuned.

Bike Culture Jersey, Front and Back

Close ups of Bike Culture Jacket