Downing’s Bicycles

Cycling kit design

Our client is a master bicycle mechanic in the northern suburbs of Canberra. He has decades of experience and an extraordinary expanse of knowledge across vintage cycles to modern bike technologies. Downing’s Bicycles wanted an elegant design solution for his new cycling ensemble. He wanted a kit befitting his station, experience and reflecting his approach, methodologies and attention to detail. It was important the kit suited men and women of various ages, shapes and sizes. We carried across Downing’s Bicycles business branding elements, fonts and logo Spectrum had previously developed for him.